Advertising Systems
Advertising Event Data: Define the Contract Before Building the Pipeline
A duplicate click illustrates the decisions behind event grain, identity, time, versions, and data-quality acceptance criteria.
How far is a lightyear?
TECHNICAL SERIES
Advertising data, real-time systems, and tools that hold up in production.
A duplicate click illustrates the decisions behind event grain, identity, time, versions, and data-quality acceptance criteria.
Compare deduplication scope, recovery semantics, capacity, and the failure windows hidden inside three common approaches.
Connect query shape, composite indexes, actual scan volume, and write costs through a practical event-log query.
Use worker, queue, and rejection limits to control how bursts turn into latency and memory pressure, then validate overload behavior.
Design an auditable workflow for incident evidence, action plans, idempotent execution, and rollback verification.