Advertising Systems
Advertising Event Data: Define the Contract Before Building the Pipeline
A duplicate click illustrates the decisions behind event grain, identity, time, versions, and data-quality acceptance criteria.
Advertising Systems
Advertising Systems
Ad Attribution and Reconciliation: Why Two Correct Reports Can Disagree
A conversion spanning several days explains event facts, attribution results, metric definitions, and systematic reconciliation.
Advertising Systems
Heterogeneous Ad Data Ingestion: Configuration Still Needs a Release Process
A shared ingestion core for JSON, CSV, and Protobuf, with explicit boundaries for dynamic mapping, replay, and staged releases.